Why do E-commerce
Websites need User Generated Reviews?
User reviews are proven sales drivers, and something the majority
of customers will want to see before deciding to make a purchase. The below
factors indicate how user reviews increase sales-
1- User Generated Reviews increase Conversion Ratio
User Generated Reviews eliminate any doubts potential customers may have about a product, or can help product selection. Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers
2- User Generated Reviews improve Search Engine Optimization (SEO)
Search engine spiders like unique content that is regularly
updated, and user reviews are a great way to attract more content.
When many e-commerce sites just use the same standard manufacturer
descriptions and product specifications, user-generated content can
differentiate a product page in the search results. This is important as
it makes pages more useful to customers, and also increases the chance of ranking
highly in the SERPs.
3- User Generated
Reviews increase Click Through Rates ( CTR)
User Generated Reviews help make more informed web browsing and
purchase decisions while helping companies increase their potential for earning
more qualified leads.
Always Positive
11th May 2014
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