How Product Videos Help E-commerce Business

E-commerce with time has evolved from Catalog pictures to Gif Images and Product Videos. Retailers are looking for ways to Engage Customers in a bid to increase sales. In the last few years retailers have realized the importance of Product Videos. Capturing the ways, Product Videos help E-commerce.

Product Videos Increase conversion Ratio

The great thing about online video is that people vastly prefer watching over reading .It spans nearly every industry and demographic. Organizational housewares etailer StacksAndStacks.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not. The majority of respondents reported that they are more confident in their purchases

Treepodia ran multivariate testing for two of its clients’ sites and found that product videos increased conversion rates even when the shopper didn’t actually view the content.

For retailer A, the conversion rates were as follows:

·         Control group (i.e. those who didn’t see any videos): 1.04%

·         Users who could watch video but did not: 1.47%

·          Users who watched video: 4.06%

·         Increase when comparing the users who could watch video (whether watched or not) to control group: +46.22%

Retailer B saw similar results:

·         Control group (i.e. those who didn’t see any videos): 3.27%

·         Users who could watch video but did not: 4.06%

·         Users who watched video: 4.82%

·         Increase when comparing the users who could watch video (whether watched or not) to control group: +27.05%

Product Videos Help Improve SEO Campaigns 

Google algorithms look at countless factors when assessing a website’s credibility and relevance. Video can have a positive effect on SEO, making product pages with video rank higher than those without video. Here are three reasons videos impacts search results:

·         Time on site: The more time users spend the better for SEO. On average, consumers spend two minutes longer on retail sites with video.

·         Repeat users: When users come back to site, it shows search engines that site contains valuable information. Consumers are 45 percent more likely to return to websites with product videos.

·         Social sharing: Social sharing is important for SEO, and videos are more likely to get shared than text or images. In Invodo’s survey, 52 percent of consumers said they shared a product video within the last three months, and over 20 percent had shared 5 or more times.

Product Videos Reduce Return Rates

One reason for returned goods is that customers haven't been able to get a decent idea of the product before they place the order. Thus, when it arrives, and isn't as expected, it has to go back. 

Retailers can address this issue on product pages, by ensuring that customers get as much visual information as possible. 

Simply Group found that using 360 views and instructional videos of its ski products not only increased conversions, but also reduced returns rates, as customers were able to see exactly how each product worked.