Common Misconceptions about Indian Internet User

The demographics of Indian use reveal some unexpected findings. Indian men are far more likely than women to be on the Internet (32 percent versus 12 percent) and more than three times as likely to be digitally influenced (14 percent versus 4 percent). 

Those with high income levels are well represented online, but even 18 percent of the lower-income “strugglers” (whose annual household income is less than $3,300) have Internet access, and 6 percent are engaged in commercial activity. 

Although users in India’s metropolitan areas are generally the most digitally connected (30 percent) and digitally influenced (13 percent), consumers in the smaller tier 1, tier 2, and tier 3 cities still report Internet access rates of just under 20 percent. However, their commercial activity is considerably below 10 percent.Overall, the Internet has the highest penetration among people 18 to 24 years old (48 percent) and the lowest among those older than 54 (6 percent)